Customer acquisition is an aspect of business which many companies pay tens of thousands of dollars to achieve. After all, a business can’t scale without new customers, so it makes sense that a share of your business profits should go back into gaining new business to help your company grow.
But what if you could cut back on the money you spend on marketing campaigns and advertising placements? What if you could turn your existing customers into a part of your ongoing customer acquisition strategy? Well, you can with the clever use of branded marketing materials which not only make your customers feel special but can help them to help you raise your brand awareness and bring on new customers at the same time. Here are 7 branded items which you could use to showcase your business.
Tote Bags
Next time you’re out and about take a look at the tote bags people are carrying, you may be surprised at how many of them are branded with the names of companies or grocery stores. Get in on the action and turn your customers into walking advertisement boards by creating your own. Everyone is trying to cut down on their plastic consumption which makes a beautifully branded tote bag an item which is likely to see a fair bit of everyday use and what’s more they are accessories which are used time and time again meaning that you’re bound to get a fair return on your investment. Just be sure to design a tote bag that is not only visually appealing but also practical, opting for a higher wuality fabric is advisable because if your toe bag feels flimsy it could get left in the drawer.
Air Fresheners
The windscreen of a car is prime advertising space for your business, so put your logo right where people will see it with custom car air fresheners and let your customers drive your brand logo all around town. Custom car air fresheners are also a great way to add your brand to your company cars and fleet vehicles, helping you to promote your business where ever you are, whilst smelling good too.
Pens
People are always in need of a pen, so give them one with your name on. Pens get passed from hand to hand frequently, putting your brand message right in the palm of potential customers. There’s a reason why the classic pen is such as great branded marketing tool, it works and they’re cheap to produce and post, making them a great branded marketing material for start-up businesses.
Travel Cups
For companies who deal in the leisure, drinks or sports industry branded travel cups or water bottles are a smart way to promote your product by putting it on a bottle in the hand of your target audience. Reusable coffee cups and water bottles are also a hot commodity right now as people try to reduce their consumption of single-use plastics and are looking for more environmentally friendly alternatives.
Flash Drives
For technology companies or those dealing in the B2B sector, flash drives are a branded marketing tool which has stood the test of time. Even in today’s digital society with cloud-based storage facilities such as Google Drive and DropBox people still require flash drives for the physical transportation of files, especially for occasions with restricted internet access. Make yours stand out by going for a more unique design such as a snap-wrist band.
Pop Sockets
No one likes dropping their phone so give them a pop socket and let them show the world your brand every time they answer a call or type a text message. Pop sockets are small pieces of plastic which stick to the back of a mobile phone and enable the user to hold the phone more easily between their fingers. They’ve become very trendy in recent years and come in all manner of designs and shapes. If you have a cool company logo or slogan then get in on this action and have it made into a pop socket.
Stickers
Apple and Monzo are just two companies who understand the power of stickers – people just can’t resist sticking them to things. Whether it be their notepad, laptop, phone case or car window, stickers are a great way to encourage people to distribute your brand logo or message. They’re also cheap to produce, easy to post and versatile meaning that even brands with very little marketing budget can afford to have a set printed and posted out to their clients.
Leave a Reply