Websites can contain a lot of great information that provides value to your visitors. If you’re a blogger, then people come for your opinions and stories. If you’re a store, then people will come to buy your products and pay for your services. It’s a very simple relationship and it ensures that people return to your website in the future.
But if you want to supplement this, then we’d highly suggest that you add some unique features to make the experience a lot more interesting. To give you some ideas, here are some excellent features that we suggest all websites should have in some shape or form.
Social Media Sharing Widgets
If you have various products and blog posts, it can actually be helpful to use social media sharing widgets. This allows people to quickly share products and posts on their own social media feeds at the push of a button.
This is also a great way to let your audience talk about your posts on social media, increasing engagement and spreading your brand to different platforms. It’s essentially free marketing and you might even get sales from people sharing your product pages!
Making Use of APIs
An Application Programming Interface (or just API for short) is essentially a way for multiple applications to interface with each other. For a website, this typically means being able to grab information from other websites that you can use on your own. This requires a bit of development knowledge to use, but it’s a fantastic way to add unique information and quirky features to a website.
For example, this list of cool APIs has search functions for superheroes, functions for number facts, features to create graphs, and even a Yoda translator. There are also more serious APIs such as ones to grab the latest stock market prices and some which can translate your entire website or just portions of it.
A Search Bar
If you don’t have a search bar on your website then it’s going to make things a lot harder for your visitors. While it’s understandable a small website doesn’t need a search bar, any kind of store or blog should absolutely have one if you don’t already have one installed. It just makes finding information so much more convenient and easy.
Responsive Layout Design
If you haven’t incorporated this already, then we highly suggest that you do it as soon as possible. Your website needs to quickly adapt to different platforms. If your audience views it on a mobile phone, it should act and feel the same as the desktop version. The features should be the same, the content should be the same, and the experience should be identical despite the layout being optimised differently.
These features can help you make the most of your website, so we’d highly suggest that you try them out in order to provide more value to your visitors. They don’t take much time to add and there are usually features on website building services that can be used to easily add them.
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